While labor shortages are a hot topic, finding a job after 45 remains a significant challenge. Candidates often struggle to break through, while employers fear the risk. In her latest article for Business Insider, Zuzanna Staszewska-Jedynasty explores how we are rewriting these rules using innovative methods.
The piece details a joint project between the Heart and Mind Foundation, the Dignum Foundation, and Wrocław’s labor offices, aiming to create a modern model for connecting business with talent.
Why 45+ instead of 50+?
In the article, we explain a key strategic decision: intentionally lowering the target group’s age. Our co-founder, Agnieszka Operhalska, tells Business Insider that this is the precise moment when the risk of professional exclusion begins. We are acting preventively, before the problem becomes an impassable barrier.
Job Experience Day: A New Era
Business Insider describes how we moved away from routine activities in favor of a Design Thinking methodology, researching the real needs of both candidates and companies. The result is “Job Experience Day”—a format that replaces traditional, often ineffective job fairs.
The article highlights the innovative structure of the event and its specialized zones:
Innovation Zone: Where VR technology allowed candidates to “try on” a new profession.
Inspiration Zone: Featuring stories of individuals who successfully pivoted their careers after age 45.
Consulting Zone: Offering real expert and recruiter support instead of just handing out flyers.
This innovative approach has the potential to become a blueprint for other cities across Poland. We invite you to read more about the details.
Read the full article on Business Insider (Polish): Click
